Anniversary | Zengran Packaging Upgrades the Value of Quality IP and Realizes Brand Communication Across Generations
Release Date：2020-11-24 Source： Number of views：107
In the era of "Internet+", IP means traffic, and traffic is value!
Therefore, the importance of IP with its own traffic for a brand can be imagined. In the IP market commercial realization, the brand can be a step ahead in the IP layout, it means that it can seize the first opportunity.
The issue of exploring diversified brand IP creation methods to realize the effect of 1+1>2 is in front of Zengran's marketing team; the "Zengran's Daily Life" emoticon pack released on Tencent WeChat platform in September 2020 has gained recognition in less than 100 days, which is sufficient proof that the "Zengran's Daily Life" emoticon pack has won recognition. The popularity of the "Zheng Xiaoyuan" image.
(Zheng Xiaoyuan emoticon)
At this time, Zengran marketing team portrayed the professional, loving and kind image of "Zengran Xiaoyuan" meticulously, and while giving it an independent "personality" charm, it also endowed the Zengran packaging brand with the meaning of the public value level, which evoked the resonance of the market entities and even peers at the emotional level. It also gives the brand meaning in the level of public values and resonates with market players and even peers at an emotional level.
(Creation process of Zheng Xiaoyuan)
"Zengran has completed the transformation from a flat character to a three-dimensional dynamic character with its own character and story, marking the first step of brand IPization in the era of "Internet+" for Zengran Packaging. "Zengran Packaging has given IP value to Zengran Xiaoyuan, which makes fans love and accept its derivatives, and the derivatives of Zengran Xiaoyuan feed back to Zengran Packaging and its mother brand Taiho Intelligent, bringing more traffic and sales. It can be said that the development of "Zengran" and the enrichment of its derivatives will be an important process for Zengran Packaging on the road of personalized brand.
We have reason to believe that "Zengran" will be a valuable IP in the field of packaging machinery in 2021, and the IPization of "Zengran" is bound to become a very important marketing line for Zengran Packaging.
The future will be built through the creation of“Big star persona”，The market audience's perception of "Zheng Xiaoyuan" has changed from "inaccessible images" to "real and palpable companionship and interaction". The "Zheng Xiaoyuan" has started its career as a star and has launched various schedule activities, attracting the attention and interaction of many marketers and even consumers, thus visually and three-dimensionally reflecting the "Zheng Xiaoyuan".IPThe intellectual, exploratory, and interactive tone of the
(Positive Little Farther Daily)
Many questions don't have ready answers; you only know the answers by exploring.
At a time when technological innovation is changing rapidly, how to keep the brand's vitality and commercial potential is a proposition that all market operators must think about, and Zengran's exploration and practice of packaging brands in the Internet+ era has brought new references and lessons for the entire packaging machinery industry.
In the era of "Internet+", IP means traffic, and traffic is value!
Therefore, the importance of IP with its own traffic for a brand can be imagined. In the IP market commercial realization, the brand can be a step ahead in the IP layout, it means that it can seize the first opportunity.
The issue of exploring diversified brand IP creation methods to realize the effect of 1+1>2 is in front of Zengran's marketing team; the "Zengran's Daily Life" emoticon pack released on Tencent WeChat platform in September 2020 has gained recognition in less than 100 days, which is sufficient proof that the "Zengran's Daily Life" emoticon pack has won recognition. The popularity of the "Zheng Xiaoyuan" image.
(Zheng Xiaoyuan emoticon)
At this time, Zengran marketing team portrayed the professional, loving and kind image of "Zengran Xiaoyuan" meticulously, and while giving it an independent "personality" charm, it also endowed the Zengran packaging brand with the meaning of the public value level, which evoked the resonance of the market entities and even peers at the emotional level. It also gives the brand meaning in the level of public values and resonates with market players and even peers at an emotional level.
(Creation process of Zheng Xiaoyuan)
"Zengran has completed the transformation from a flat character to a three-dimensional dynamic character with its own character and story, marking the first step of brand IPization in the era of "Internet+" for Zengran Packaging. "Zengran Packaging has given IP value to Zengran Xiaoyuan, which makes fans love and accept its derivatives, and the derivatives of Zengran Xiaoyuan feed back to Zengran Packaging and its mother brand Taiho Intelligent, bringing more traffic and sales. It can be said that the development of "Zengran" and the enrichment of its derivatives will be an important process for Zengran Packaging on the road of personalized brand.
We have reason to believe that "Zengran" will be a valuable IP in the field of packaging machinery in 2021, and the IPization of "Zengran" is bound to become a very important marketing line for Zengran Packaging.
The future will be built through the creation of“Big star persona”，The market audience's perception of "Zheng Xiaoyuan" has changed from "inaccessible images" to "real and palpable companionship and interaction". The "Zheng Xiaoyuan" has started its career as a star and has launched various schedule activities, attracting the attention and interaction of many marketers and even consumers, thus visually and three-dimensionally reflecting the "Zheng Xiaoyuan".IPThe intellectual, exploratory, and interactive tone of the
(Positive Little Farther Daily)
Many questions don't have ready answers; you only know the answers by exploring.
At a time when technological innovation is changing rapidly, how to keep the brand's vitality and commercial potential is a proposition that all market operators must think about, and Zengran's exploration and practice of packaging brands in the Internet+ era has brought new references and lessons for the entire packaging machinery industry.
