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Brand Empowerment丨Qiu Ran Rice how to achieve rapid increase in brand value?

Release Date:2021-01-15  Source:  Number of views:275

There's always a land


It's always a land that haunts you.


There's always a good kind of rice


That leaves a fragrance on your lips and fills your heart with intoxication.


Ancient rice in golden autumn, the fragrance of rice is natural


This issue of Taihe Intelligent Quality Brand Customer Showcase


It is Qiuran Rice from Heilongjiang region.





Ltd. is located in Fangzheng County, the hometown of selenium-enriched rice in China. It is a national key leading enterprise in agricultural industrialization, with advanced fully automated production line and an annual processing capacity of 500,000 tons.





Qiuran Rice owns 320,000 mu of selenium-enriched rice, green rice and organic rice planting bases, and its product brands such as "Qiuran", "Qiuyi" and "Rice Cube" have been awarded the following prizes "Famous Trademark of Heilongjiang Province", "National Agricultural Technology Extension Organization", "Agricultural Technology Demonstration Base", "China Good Grain and Oil Enterprise ", "State Grain Bureau announced key support for leading industrialized enterprises" and other honors.



Since 2011, the company has introduced several Taihe Intelligent Rice Color Sorting Machines, and constructed a single fully automated production line with an annual output of 200,000 tons of rice, to strictly control the quality and safety of rice.



Taiho intelligent rice color sorter, using industry-leading technology process, 260 million pixels + ring curved self-repairing lens, fusion of light, texture, color, shape multi-dimensional spatial data, to achieve quantum-level precision recognition, the integrated use of intelligent classification technology, multi-spectral confocal technology, military-grade communication system, big data applications a key to wisdom, milky grains, dive yellow, crushed rice, desiccant, bricks, metals, insects and other evil impurities of the sorting and rejections Taihe Intelligence further helps Qiu Ran Rice to improve the level of intelligent production, help enterprises to improve production efficiency, reduce enterprise costs, guarantee the excellent quality of products, and help the brand value continue to upgrade.



In 2018, the brand strength of "Qiu Ran" is 747 and the brand value is 385 million yuan, which is validated by China Brand Promotion Association.



There's always a land


It's always a land that haunts you.


There's always a good kind of rice


That leaves a fragrance on your lips and fills your heart with intoxication.


Ancient rice in golden autumn, the fragrance of rice is natural


This issue of Taihe Intelligent Quality Brand Customer Showcase


It is Qiuran Rice from Heilongjiang region.





Ltd. is located in Fangzheng County, the hometown of selenium-enriched rice in China. It is a national key leading enterprise in agricultural industrialization, with advanced fully automated production line and an annual processing capacity of 500,000 tons.





Qiuran Rice owns 320,000 mu of selenium-enriched rice, green rice and organic rice planting bases, and its product brands such as "Qiuran", "Qiuyi" and "Rice Cube" have been awarded the following prizes "Famous Trademark of Heilongjiang Province", "National Agricultural Technology Extension Organization", "Agricultural Technology Demonstration Base", "China Good Grain and Oil Enterprise ", "State Grain Bureau announced key support for leading industrialized enterprises" and other honors.



Since 2011, the company has introduced several Taihe Intelligent Rice Color Sorting Machines, and constructed a single fully automated production line with an annual output of 200,000 tons of rice, to strictly control the quality and safety of rice.



Taiho intelligent rice color sorter, using industry-leading technology process, 260 million pixels + ring curved self-repairing lens, fusion of light, texture, color, shape multi-dimensional spatial data, to achieve quantum-level precision recognition, the integrated use of intelligent classification technology, multi-spectral confocal technology, military-grade communication system, big data applications a key to wisdom, milky grains, dive yellow, crushed rice, desiccant, bricks, metals, insects and other evil impurities of the sorting and rejections Taihe Intelligence further helps Qiu Ran Rice to improve the level of intelligent production, help enterprises to improve production efficiency, reduce enterprise costs, guarantee the excellent quality of products, and help the brand value continue to upgrade.



In 2018, the brand strength of "Qiu Ran" is 747 and the brand value is 385 million yuan, which is validated by China Brand Promotion Association.