From manufacturer to international brand, how did this well-known company do it?
Release Date：2020-08-14 Source： Number of views：505
How does a company with a strong reputation in the industry and products sold around the world ride the wave of today's tougher food safety requirements and consumer demands to the delight of consumers?
The following experience of this well-known company tells us that becoming a global brand is not as difficult as we think.
1、Why the breakthrough
Founded in 2000 and located in Yan'an, Shaanxi Province, Jinchun Jujube Industry has developed into a globally recognized producer of jujubes, which is a National Geographical Indication product of China, and one of its varieties, the dog's head jujubes (i.e., Liangjiahe jujubes), has been awarded the "Haji Special Contribution Prize" and praised by the leader of the Democratic People's Republic of Korea (DPRK).
Why did such a quality company decide to introduce a date sorting system in 2019?
efficiencies。
A normal line requires at least 6-10 workers to select dates by hand. However, with the increase of labor cost and labor shortage, Jinchun Jujube Industry is facing the challenge of labor instability and the urgent need to maintain a stable production of jujube. Therefore, advanced sorting technology has become the next breakthrough "new way out" for the enterprise.
2、Selection of international brand companies
With the direction of jinchun jujube industry knows that only the most advanced and reliable technology can make the enterprise worry-free and help the brand to go global.
Through contacting different sorting solutions and different brands of inspection systems, Jinchun Jujube Industry finally decided to purchase Taiho Optronics jujube grading system, which is used for jujube sorting, grading and removing impurities, internal quality inspection, and external defect identification.
What has the Jinchun Date selection done for them?
3、Market returns are skyrocketing
01improve quality and efficiency
After installing the jujube grading system, the most significant change is: only 2-3 laborers can be responsible for the entire sorting line, control the quality of sorting; labor costs not only decline, the factory's output has also been significantly improved, sorting efficiency than the manual selection of more than several times the efficiency of the quality of the efficiency of the return on investment is far beyond the expected value.
02Upward Branding
With the trend of consumption upgrading and the emphasis on food safety, consumers have become more and more demanding on the quality of red dates.
The external detection system can quickly detect the size, color, wrinkles and other surface characteristics of red dates, and realize the precise rejection of bird-pecked dates, dried dates, rotten dates, split dates and other surface defects of red dates. Ensure that each red date meets the pursuit of high quality and food safety of consumers around the world, Liangjiahe red dates brand recognition and consumer trust has risen sharply.
(machine imaging)
03open up a new market
Annual output value of ten billion industry and ordinary enterprises is different because know brand and marketing two-pronged. Because of the different consumption power of different people, jinchun jujube industry did not limit itself to the position of one or the other, directly give up the common grade jujube market, but will be the product grading zoning sales, reduce waste but also open up more markets.
The system utilizes machine vision, artificial intelligence, automatic control and other technologies to carry out all-round detection, in-depth analysis, intelligent decision-making and automated detection of jujube, and effectively differentiate between superior, common and defective products.
In the support of Hefei Taiho photoelectricity, we introduced the intelligent red date sorting machine, as the fourth generation of our red sorting industry update, solved the difficult problem of artificial difficult to separate, can be the red date, rotten date level is very clear, improve our product quality
Relevant person in charge of Jinchun Jujube Industry
Taiho photoelectric jujube grading system assistance in addition to the quality, yield and income for Jinchun to bring significant improvement, in the influence of the more consolidated its leading position in the jujube industry, for the enterprise to contribute to the unique power.
How does a company with a strong reputation in the industry and products sold around the world ride the wave of today's tougher food safety requirements and consumer demands to the delight of consumers?
The following experience of this well-known company tells us that becoming a global brand is not as difficult as we think.
1、Why the breakthrough
Founded in 2000 and located in Yan'an, Shaanxi Province, Jinchun Jujube Industry has developed into a globally recognized producer of jujubes, which is a National Geographical Indication product of China, and one of its varieties, the dog's head jujubes (i.e., Liangjiahe jujubes), has been awarded the "Haji Special Contribution Prize" and praised by the leader of the Democratic People's Republic of Korea (DPRK).
Why did such a quality company decide to introduce a date sorting system in 2019?
efficiencies。
A normal line requires at least 6-10 workers to select dates by hand. However, with the increase of labor cost and labor shortage, Jinchun Jujube Industry is facing the challenge of labor instability and the urgent need to maintain a stable production of jujube. Therefore, advanced sorting technology has become the next breakthrough "new way out" for the enterprise.
2、Selection of international brand companies
With the direction of jinchun jujube industry knows that only the most advanced and reliable technology can make the enterprise worry-free and help the brand to go global.
Through contacting different sorting solutions and different brands of inspection systems, Jinchun Jujube Industry finally decided to purchase Taiho Optronics jujube grading system, which is used for jujube sorting, grading and removing impurities, internal quality inspection, and external defect identification.
What has the Jinchun Date selection done for them?
3、Market returns are skyrocketing
01improve quality and efficiency
After installing the jujube grading system, the most significant change is: only 2-3 laborers can be responsible for the entire sorting line, control the quality of sorting; labor costs not only decline, the factory's output has also been significantly improved, sorting efficiency than the manual selection of more than several times the efficiency of the quality of the efficiency of the return on investment is far beyond the expected value.
02Upward Branding
With the trend of consumption upgrading and the emphasis on food safety, consumers have become more and more demanding on the quality of red dates.
The external detection system can quickly detect the size, color, wrinkles and other surface characteristics of red dates, and realize the precise rejection of bird-pecked dates, dried dates, rotten dates, split dates and other surface defects of red dates. Ensure that each red date meets the pursuit of high quality and food safety of consumers around the world, Liangjiahe red dates brand recognition and consumer trust has risen sharply.
(machine imaging)
03open up a new market
Annual output value of ten billion industry and ordinary enterprises is different because know brand and marketing two-pronged. Because of the different consumption power of different people, jinchun jujube industry did not limit itself to the position of one or the other, directly give up the common grade jujube market, but will be the product grading zoning sales, reduce waste but also open up more markets.
The system utilizes machine vision, artificial intelligence, automatic control and other technologies to carry out all-round detection, in-depth analysis, intelligent decision-making and automated detection of jujube, and effectively differentiate between superior, common and defective products.
In the support of Hefei Taiho photoelectricity, we introduced the intelligent red date sorting machine, as the fourth generation of our red sorting industry update, solved the difficult problem of artificial difficult to separate, can be the red date, rotten date level is very clear, improve our product quality
Relevant person in charge of Jinchun Jujube Industry
Taiho photoelectric jujube grading system assistance in addition to the quality, yield and income for Jinchun to bring significant improvement, in the influence of the more consolidated its leading position in the jujube industry, for the enterprise to contribute to the unique power.
